Challenge

SMYK is Poland's largest children's accessory and toy retailer, selling its products through retail locations and online to a market of over 38 million people. With over 300,000 indexed SKUs, a large number of promotional offers, and over 5.5 million unique users per month, their Magento-based eCommerce platform was unable to keep up with their growth.

Slow response times, slow indexing times, and frequent errors were harming the customer experience and had to be fixed. Fast.

Solution

SMYK is Poland's largest children's accessory and toy retailer, selling its products through retail locations and online to a market of over 38 million people. With over 300,000 indexed SKUs, a large number of promotional offers, and over 5.5 million unique users per month, their Magento-based eCommerce platform was unable to keep up with their growth.

1.
Triage and Short-term Optimization

To address the client'''s immediate pain, we audited the performance of SMYK's Magento implementation to identify key bottlenecks and problem areas. Search engine performance stood out as a major challenge:

›› Product search response times were slow due to a flawed cache implementation and a 6 GB search index.

›› User experience was lacking due to inaccurate search results and high-complexity category configuration.

›› Search results did not reflect product popularity or purchase probability, limiting search's impact on sales.

With the results of our analysis, our specialists rolled up their sleeves to optimize Magento's search performance. We designed a brand new caching mechanism and overhauled the indexing process. We integrated product popularity and sales data into the search engine in order to return search results weighted towards the products that customers are more likely to be purchase

2.
Custom eCommerce Platform

Seeing that Magento was unable to effectively operate at SMYK's scale while supporting the complexities of the client's business, we designed and implemented a custom private-label eCommerce platform. The solution we designed and implemented offered feature-parity with Magento, but provided custom integration with the client's other internal systems (e.g. sourcing, logistics, pricing, etc.).

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Outcome
1.
Triage and Short-term Optimization yielded:
  • 25% increase in search-driven conversions.
  • 60% increase in search clickthroughs.
  • 98% decrease in indexing time across over 300,000 products: 15 min. down from 12+ hours.
  • 99% decrease in index size: 30 MB down from 6 GB.

SMYK is Poland's largest children's accessory and toy retailer, selling its products through retail locations and online to a market of over 38 million people. With over 300,000 indexed SKUs, a large number of promotional offers, and over 5.5 million unique users per month, their Magento-based eCommerce platform was unable to keep up with their growth.

Slow response times, slow indexing times, and frequent errors were harming the customer experience and had to be fixed. Fast.

Read More ››

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